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Do Your Own PR has gathered together a team of experienced business authorities to bring you their expert tips on getting publicity for and growing your business.
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Increase your word of mouth business & get more referrals
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by Sue Kennedy of www.blueeyesphoto.com
The technique is so simple, so easy and so inexpensive that everyone in business can use it.
What is it?
Hand written thank you cards.
Remember how you feel when someone cares enough to send you a personal thank you card. It gives you a lift, you feel appreciated, and you remember them. That's why they work.
People refer business for lots of reasons - it makes them feel good, they like to do it, they want to reciprocate your kindness, they want to help. All these factors make sending thank you cards an ideal marketing tool, and it's a refreshing change from an email read in a hurry.
Word of mouth business only happens because your client talks about you and another person hears it. Standing out from the crowd is getting harder. Your client expects you to get the job done, they expect results and they expect good service. But why not give them something they are not expecting - like a personal thank you card? Their appreciation will increase your chances of more business from referrals.
Five great reasons to send a card:
It's unexpected and makes people feel positive
It shows that you are organised & on top of the details
It leaves them with something tangible and physical to remind them of you
It is easy to show to colleagues
Strengthens your relationship with your client You can send them regularly and make it a core marketing activity and your way of doing business.
You can send them:
to confirm a meeting
when you get new business
on completion of a project
when you get a referral
when someone helps you,
when you meet a new contact.
There are lots of opportunities. It only takes two minutes to write, including an address and stamp. Send them while the moment is hot. Make it sincere and personal - it doesn't need to be long or a literary masterpiece.
So you'll be needing a supply of cards then
.!
Using my own photography I have designed an exclusive range of cards. All the cards are printed on matt art paper, and are supplied individually cello wrapped with a matching white envelope. I normally sell these cards for £1.75 each, but for the first time I am offering you the chance to buy them at trade prices. I have 24 designs in my current collection including 4 cards designed with the festive season in mind.
Visit www.blueeyesphoto.com to see the card designs. Order now to secure a special price of £27.50 for 24 cards (one of each design) and free postage and packing on UK orders*. That's a very reasonable £1.15 a card. Order today by clicking here or calling me direct on +44 (0) 845 838 5375 .
Sue Kennedy specialises in stunning outdoor photography using natural light to discover natural beauty. You can contact Sue on sue@blueeyesphoto.com.
Back to more articles on promoting your business
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| Posted: 03/04/2005 20:49:25
Last Updated: 03/04/2005 21:01:18
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