It is becoming harder and harder to reach customers through advertising and traditional marketing techniques are starting to loose their freshness. Author Seth Godwin looks at what we might have to do to make ourselves more memorable and attractive to customers.
This book may be hard going but the concepts inside can improve your skills in understanding, communication and relationships, both business and personal.
This book may be new agey but it’s a welcome breath of fresh air and reminds us exactly why we started our own businesses in the first place – to make our lives better.
Implementing a PR campaign means a hell of a lot of organisation and this is the only book I have come across that can really help you to get things done.
