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Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
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| It is becoming harder and harder to reach customers through advertising and traditional marketing techniques are starting to loose their freshness. Author Seth Godwin looks at what we might have to do to make ourselves more memorable and attractive to customers. A great (and quick) little read. |
Author: Seth Godin
Format: Paperback
Publisher: Penguin Books Ltd
Date published: 27 January, 2005
ISBN: 014101640X
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