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 The Consultation  Paula of Do Your Own PR has given me inspiration and tools to carry out the next stage of my PR campaign. Her e-course was simple and easy to follow and kept me going and the consultation was extremely focused and has helped me to get all my thoughts out into a strategic plan. I felt that Paula really understood where I was coming from and helped to clarify the options available to me. I look forward to working with Paula in the future running workshops and events as Personal Branding and PR work really well together" Dawn Winder of www.i-define.co.uk I believe that anyone who works with Paula Gardner will benefit immensely from the experience. I, myself, was impressed with her instant grasp of our core business and target market, not to mention her highly creative ideas for how to effectively and inexpensively promote our services.The press release that Paula prepared read beautifully, so much so that I felt myself envying the business that it referred to, having to remind myself that she was describing, very factually, our Practice. In short, Paula is an extremely talented lady who knows her stuff. Dr Paul Starrs (Cosmetic Dentist) http://www.strawberryhill.co.uk/dentalclinicteam.htm We were procrastinating about PR and marketing - basically we didn't really know where to start - so our consultation with Paula was just what we needed to kick-start things. She has forced us (gently but firmly!) to concentrate our thoughts and to prioritise our PR and marketing goals. Paula's approach is thoroughly practical and realistic, but with a nice dash of creativity to help things along. We particularly appreciated her fresh ideas and input with our press release. Lucy Hornberger, Managing Director www.tasaram.com My business was 2½ years old when I consulted Paula and, among other things, she helped me with a new name for the business and to focus on what really made my business special - crucial since as a headhunter, I offer very similar services to those of my competitors. That has informed my strategy for 2004 and I feel full of enthusiasm and renewed confidence! I found her approach very down-to-earth with loads of practical advice and a good value-for-money proposition. Linda J Clark, Senior Partner, Clark Resource Development Since we had our meeting I've got a better idea of where I'm going. I'm much more focused - already I've set up links with other sites, am planning the launch party and have been asked to be associated with a monthly club night which is perfect for my market. Overall I found the consultation really encouraging. Sophia Francis, owner www.iced-out.co.uk I was very unsure where to start with PR and marketing before my meeting with Paula. Although I’ve ran my own business for a while I wanted to reach a much larger audience and attract a wider variety of people and Paula has really showed me how to do this." "I now have a strategy for promoting my business and feel in control and clear about what I’m doing. She gave me the confidence to think ‘big’ and to approach people, such as journalists, that I’ve been nervous about talking to in the past." "The press release she wrote for me was great, very punchy and exciting and I feel that I’ve learned a lot about what is required from her input. It’s also got some journalists interested which is great news for my business." "I also found the PR ecourse very useful and feel that I’ve learned a lot which will stand me well in the long term. I’ll certainly be recommending Paula and her courses to all my friends with small businesses. Sandra Cameron, Clinical Psychologist, Dionyssia www.dionyssia.co.ukPR Coaching Paula, thank you so much for all your help and support the past few months. Your input has been invaluable. As you are aware, I have major “time” issues and have therefore decided that it is time to finally hand over PR back to a “professional” but I would never have been able to get this far without your input. Thank you! Nadine Lewis, www.identikids.co.uk Do Your Own PR ecourse My previous PR strategy (such as it was) consisted solely of expensive adverts, which NEVER paid for themselves. Thanks to your excellent course, I have now abandoned this strategy completely and adopted a far more creative approach. It's cheaper, more fun and much more effective!" Lucie Storrs, owner www.periodfeatures.netPaula, your ecourse is excellent. You demystify the world of magazines, newspapers and broadcasting, and provide an easy to follow action plan that is sure to lead to successful results. Thank you! Bernadette Doyle at www.clientmagnets.comThe Do Your Own PR e-course is a brilliant in terms of both content and delivery. It’s delivered in a way that is easy to digest, understand and action and teaches you all you need to know to get yourself noticed by the right people at the right time. Brilliant! Cheryl Rickman, www.webcopywriter.co.uk ..have to say how much I enjoyed the course. I did a PR & Marketing course several years ago and realise now how theoretical it was. The guidance and practical tips from Do Your Own PR have been fantastic and you've given me confidence in how to put them into action. Thanks, too, for all your advice specifically related to Glass for the Present. I have recommended you to a number of friends in business, so hope they make the most of the opportunity - a worthwhile investment, for sure!Robyn West at www.glassforthepresent.co.uk Just some initial feedback on the e-course. Loved it and has really got my mind racing with what I need todo. Rob Warlow at www.smallbusinesssuccess.biz I have personally worked through Paula Gardner’s DIY PR e-programme and have made some major in roads in the media as a result. Gabriella Goddard, www.gulptime.com I started off as a D- and by the end of the course I think I may have achieved at least a B+. Even my daughter commented how my writing had changed - for the better. The lessons were informative, mind-stretching, sometimes scary, and also great. Certainly made me reassess and really think. Paula was honest and helpful and if anyone ever wants to know when it is 3.02 pm just do the course - it is very worthwhile. Julia Stebbing www.womenknowhow.com Previously my approach to PR was adhoc and I was in danger of missing great opportunties. Paula's course is truly brilliant - full of creative and practical tips on how I can use PR to work for me. Salma Shah at www.sntraining.comYour e-course was most informative and helpful and quite an insight to the PR world and I'll certainly be utilising that information very soon. Raymond Neal at www.plusinterventions.co.ukWhilst writing, I’d just like to say a big thank you for the PR course. It has helped me to focus my efforts in the areas I feel suit me best, and in conjunction with your newsletter provides a really useful resource Caroline Moroz, www.star-maps.co.uk Its easy reading, informative and interesting - and thought provoking too. Look forward to receiving therest. Jo Hanby, Affiniti Concierge Services, www.avirtualconcierge.co.uk Just wanted to say this is really really excellent! Nicola Cairncross at www.nicolacairncross.com Lots of good tips about getting organised - was also helpful in that it helped me affirm my strengths and readiness to do certain things, as well affirmed some of the strategies I am already employing. Cherry at www.cherrypicking.biz I thought the whole course was very useful and worth every bit of what it cost. I really feel that I’m now packing a major marketing tool that I didn’t have before. Beverley Knowles of www.beverleyknowles.com The Do Your Own Newsletter ecourse Dear Paula, I would just like to thank you for an excellent newsletter course which I have enjoyed immensely. More to the point, I have learned lots of very useful information which I feel will allow me to improve my newsletter and its circulation. I look forward to working with you again! Thanks again. Jane Riley www.asats.co.ukPromote Your Business Through Writing Articles ecourse Paula's course is excellent value for money. Packed full of interesting tips and ideas as well as useful web-site links, it's much more than a writing course and has inspired me to give my business a complete overhaul. I will continue to refer back to it again and again, as I hone my skills. Each lesson is written in relaxed easy to understand way, and Paula's backup is excellent. Gillian Holland www.gillianholland.co.ukThe Get Noticed Workbook I received your excellent book this morning Paula and I've had a half hour flick & dip and it's brilliant. I shall read it right through this evening and then use it again & again I'm sure. It's a good PR Bible. Love the jacket design too. Edward McNaught-Davis www.sensiblepublications.co.uk The Get Noticed Newsletter I find your newsletters great. Really useful, informative, and inspiring. I look forward to them - even over the weekend! Nigel at Nigel Wilson Associates Ltd. Just a quick thread with a positive spin on PR. I know it always seems impossibly hard to get any kind of "free" publicity through PR (I felt this way also) but I signed up for Paula’s free weekly PR tips and within a week I had been signed up with Eve magazine - you can see the full three pages on me and Pebble in this months edition!!! So thanks Paula! I was astounded that it worked and the phone and email has been hot - not purely with leads but suppliers and best of all, other woman patting me on the back and asking advice. Good karma or what?! Helen at www.pebblelifestyle.co.ukI’ve been subscribing to online newsletters since 1997 and have to say that Paula’s Do Your Own PR Newsletter is quite simply, the best of the lot. I look forward to opening it because a) it has personality b) it’s Cheryl Rickman, www.webcopywriter.co.uk If you would like to receive my newsletter Get Noticed, full of practical tips and advice on doing your own PR and marketing, building your business and raising your profile, please send a blank email to: doyourownpr-subscribe@smartgroups.com |
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